When someone asks me how to make more money writing, I ask them to see their website. You know what I hear? They don’t have one! That’s the biggest mistake you could possibly make. You need to have a website – think of it as your online calling card.
And I say this from experience. For years I didn’t have a writer website. I hoped that the content I wrote on other sites would see me through. But those sites closed down. My content had to find new homes and I ended up with nothing to show when I pitched. My writer website would be around as long as I chose to have it!
Your website is your online presence and that’s how most people are going to find you! Think about it – more people are using the internet to find the products and services they need. Still not sure if you need a website, well how about I give you five more reasons?
Be Found Easily Online
If you have a blog or other online presence, you may think that a website isn’t necessary. You already have a way for potential clients to find you, right?
Well, yes but that doesn’t help them find you easily and that’s what you want.
Think about when you read articles or blog posts online. Unless you’re referencing them, how often do you read the name of the author? If you think about it really, probably not that many so why would anyone read your name?
Even if you do read the name, how do you know the person writes professionally or is for hire? Why would anyone know that you’re a writer for hire?
Creating a website makes it easy for them to know. If you create one based on the type of writing you do or your location, it makes it even easier for potential clients to find exactly what they are after.
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Share Your Samples Quickly
Most writers have samples dotted all over the internet. It makes it hard to collect them all together in a portfolio to show potential clients. Your website does.
You can create a page where you collect all the links to your articles. There are different ways of doing this, such as in groups or where they were posted or the subject matter. It allows potential clients to see the type of writing you do (blogs, articles, etc) and the type of subjects you cover.
Having your links together is much better than sending files as samples. First of all, people aren’t that happy with downloading something from people they don’t really know. Second of all, sending a file means that it is much easier to copy the content than if it was online.
Give Out Your Contact Details
Most places that you post your articles or blogs have no direct way to contact you. The potential clients will have to search for your name and hope you come up in searches with details.
By finding your website, they have found out how to contact you. They can ask you about your rates, your capabilities, time frame and whether you can help them! If they can ask, they’re more likely to. Post your email, social media accounts and phone number on your website to make it easy for people to contact you.
Show You’re a Legitimate Freelance Writer
Legitimate freelancers in general have websites – all legitimate businesses do. If you want to show you’re a legitimate freelance writer, you need to get that website up now!
You can show a picture of yourself, write a little about who you are and your experience and build more trust with your potential clients. That’s what you want, right?
Build Your Brand
To become successful, you need a brand. This could be your name or a saying that goes with everything you do. A brand means that you will become more well-known, quickly. When someone thinks about content, you will be a name at the top of the list.
Your website makes it easier to build your brand. You create a portal to base everything and build outwards. This gets you more clients and more money.
So, still think you can do without a website? Start creating one today if you want to be a successful freelance writer. It doesn’t have to cost a lot or have a professional designer do it – there are plenty of templates and help around the internet.
Not sure where to start with a website? Sign up for my FREE 5-week mini course to get started!
NOTE: This content was originally published on July 3, 2013. It has been updated and republished on Jan. 8, 2018.