I used to blog on this site all the time. In fact, I still do but I’ve made a few changes over the last year.
This time last year, this site was dedicated to finding clients. The blog though was dedicated to helping other freelance writers. The two just didn’t work together.
So, back in January I decided it was time to make a change. I needed a site that was dedicated for mentoring writers and one that was for clients. Since this one already had the blog, this one seemed like the best option for mentoring. I set up a new site called Hire a Freelance Blogger for bringing in clients.
Why did I do it? Well it all comes down to the question of whether you should blog on your writer’s site or not.
Who Is the Blog Aimed At?
The answer to this really depends on who your blog is aimed at and who your website is aimed at. It doesn’t make sense to have a blog dedicated to helping freelance writers attached to a site dedicated to client-searching.
You send out the wrong message. And it can make you look unprofessional. Chances are you share a few stories about your problems with clients, or tips on how you deal with bad clients. The clients read that and wonder whether you’re going to use those tips on them!
The site also doesn’t help your target audience. It ends up being useless and a waste of money and internet space.
What Do You Want to Gain From the Blog?
What’s the reason for your blog? Do you want to attract people to hire you? Then you need to make sure the blog is answering the questions or solving the problems that your target audience wants to know.
If your blog is attracting the wrong audience, they’re not going to buy!
That’s exactly the problem I had. I was trying to attract freelance writers with the blog when the website really needed the clients. I had to rethink everything. Now, the site that wants to attract the clients has a blog dedicated to helping clients.
Do You Really Need a Blog on Your Writer’s Site?
Many people view a blog as a way to share their sample writing. Do you really need that though?
You possibly already have samples to share, whether it’s on other websites or old scanned samples from the past. The benefit of showing work from off your site is you show you can work with other editors or businesses. This is important for clients.
Your blog just shows your ability to get your words out. It’s not enough for everyone.
Really think about whether you need a blog connected to your writer’s site. From there, think about the reason for the blog and what you want to gain from it. If it’s not the same as the goal for your writer’s site, it’s not worth connecting the two together.
Do you have a blog connected to your writer’s site? Have you decided to get rid of it lately? Feel free to share your comments and mistakes below.