Email marketing is one of the most under-used forms of marketing, but one of the most successful. I didn’t appreciate it that much when I first started, but now I definitely do. If you don’t have a list on your blog, you want to get one right now.
When you hear of internet marketers, writers, bloggers and solo entrepreneurs making six or seven figures, they make it sound so easy. If you’ve tried it, you’ve probably found that it definitely isn’t the case. I’m making the mid-five figures and I’ve been in the blogging and writing world since 2010. One thing that I love about some marketers and bloggers, like Pat Flynn from Smart Passive Income and Addi Ganley from AddiGanley.com is that they make it clear that it isn’t easy.
But they also make it clear that they’ve made it possible partially because of their email list. Email marketing is a tool for so many bloggers and writers, especially the ones that I follow.
Did you know that it took me five years from creating this site to setting up my email list? Some of my other blogs don’t even have an email list! Shocking, right? Well, I’m about to tell you why I made the biggest mistake in not setting it up, based on how you will benefit through email marketing.
You may be able to tell that this post has been updated since it was first published on May 1, 2013.
Build Trust with Your Email List
People are not going to buy from you right away. They need to know more about who you are and what you offer. They want to know why they should hire you.
Getting them on your email list and building trust is one of the best ways to do it. You have permission to email them because they’ve signed up. When they decide to take away that permission, they can unsubscribe. But while you have their attention, you get to make it clear why they should spend their money on you.
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Use Email Marketing to Connect Directly
There are so many ways to connect with someone, but only a handful of ways to connect directly. Email gives you the direct connection. Sure, social media is good but email is better.
I bet you’re using social media daily, right? You’re getting your blog posts out there and engaging with your followers or fans. But you’re not communicating with everyone directly. And you’re definitely not communicating with your ideal target audience. Those who sign up to your list are interested in something that you offer.
Most people now receive their emails directly to their phone so you can contact them anywhere and at any time. It gives you more power and could make the difference between someone spending their money on you or in a store.
Connect to Your Target Audience
Other forms of marketing run the risk of reaching the wrong people. No matter how many times an ad is seen on a website, if they’re not interested in your products or services, they won’t bother clicking and buying.
Email marketing is targeted. The receivers choose to sign up to your list so you know they’re interested in something that you’re offering.
If they decide against your products or aren’t really that interested, they can unsubscribe so you’re not wasting an email on them.
An Automated Form of Marketing
Emails are automated. There are many different programs available to create the emails and have them sent out in a cycle when people sign up to your list.
I use Mailerlite for my email marketing, if you want to know. It’s free for the first 1,000 subscribers and you get to automate with that free version. It’s one of the reasons I switched from MailChimp, who I was going to use–although I’ve heard from someone who uses the free MailChimp that automation is now available. Awesome, right?
Automation is a powerful tool in a busy world. I love the people on my list, but I wouldn’t be able to email them every week if I had to do it manually.
But if you do want to send out a non-automated email, you can. If you do have a new product that you want to share or some extra news, you can easily quickly add a new email to the cycle or send out one on the spur of the moment.
Turn One-Off Buyers into Repeat Customers
You may have new products on offer every month or so. By using email marketing you can target those who have already
bought from you. This is where the majority of money comes from people.
People will often forget to go back to websites after buying something, unless there’s a problem or a question. They’ll forget about you unless you give them a reason to go back and remind them you exit. You emails easily do this.
I admit that this is a little trickier for writers selling their services. You could get in touch with former clients who have just trickled away.
Use Email Marketing Remind People About the Products
Reminding them to check out your website isn’t the only thing you need to do.
As a writer or blogger, you likely have products or services that you want to offer. You remind people about them with your email marketing.
You do need to be careful when you use email marketing though as people don’t want reminded every second of the day. Finding a balance can take time. If you are in doubt, send out a question to the people who receive your emails to find out if they receive too many or not enough.
Use email marketing today. Show off your authority and why people should buy from you. If you don’t give them a reason to trust you and follow you, you’ll never seen the five or six figures that others out there do.
If you need help with your freelance writing career, don’t forget to join my own email list. The first five weeks will give you a free starter course to get your website set up and get your first clients.