Social media marketing is important for writers. It’s free and a great way to share your content. But many fail to utilize it to its full potential.
Here are four secrets to a great social media strategy.
Use the Tools
There are so many tools available. One of my favorites is Hootsuite. You can link three accounts to a free Hootsuite account, or add more for the premium options. If you have different email addresses, you could open up extra accounts so you only use the free ones, but you can only link your social media accounts once to your email addresses.
Definitely use the various social media tools out there. They allow you to schedule posts quickly and easily, and make it easier to follow the notifications happening.
Use Pinnable Images
Pinterest is one of the fastest growing social media sites, and you need to include it in your social media strategy. To make it work, you need pinnable images.
These are images that look appealing to others. Recipe and craft bloggers often find that they do really well. But that doesn’t mean a general freelance writer can’t take advantage of it. Having a pinnable image will also help on other sites.
I use a public domain image and then make a few modifications to include the blog post title and the URL. When the image is shared, there is no risk of people not knowing where it came from. They can type in the URL manually if it loses its original description.
Scheduled and Manual Posts
Scheduled posts are really useful. Use them when you’re away for a few days or when you have a date that you need to plan ahead. When I went away in June, I scheduled at least one post a day for people to read.
However, you still need to update manually. Share your current posts on the day, or wish a good morning to your followers. You’ll also need to think about replying to comments and sharing other people’s posts when you spot them.
If your account is full of scheduled posts only, your followers will start to wonder if there is a real person behind the screen. They’re turned off by the lack of personality and empathy, and they’ll start to disappear.
Share a Mixture of Posts
You can’t just share your own posts. This is selfish and will not help to build relationships with other bloggers and writers (and you need them).
Make sure you have a mixture of posts on your feed. Some will be quick “hellos” and others will be shares of information you’ve found that you found interesting. If you found it useful, your followers will do too.
Then you can add your own posts into the mixture. People are more likely to read your posts if they know you share other things that you find interesting. Other people are more likely to share your posts too because they want to return the favor.
It’s time to use social media to your advantage. With the right social media strategy that is possible.
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