You’ve created your blog. That’s great! But now it’s just sitting there collecting dust.
It doesn’t matter how much content you put on it, there are other things you need to do if you want people to find you and start commenting. Here’s why your blog isn’t getting you anywhere.
Your Blog Doesn’t Have a Purpose
What type of content are you posting? Who’s your audience? What’s your niche?
If you can’t answer any of those questions, your blog doesn’t have a purpose. That’s really not helping you. Gone are the days when your blog can be about anything and everything. Those that are still like that have been around for a while.
You need a tight niche and focus for your blog. Look at this one, it’s aimed at writing: helping those who want to be a writer and those businesses looking into content needs. I have separate blogs for my weight loss, for students and much more. All are on separate domains and focus on their own areas.
All the content I write is aimed at one particular audience. This post is aimed at writers and businesses creating their own blogs. I’ve written in the past about searching for clients and how writing will help a business. They answered the niche of the blog and had a direct purpose for the reader.
Keyword Research: Should You Focus on It?
Your blog isn’t going to get you anywhere if you can’t be found. Some of that comes through search engines, which means the keywords need to be there for people to come across you.
But should you really focus on your keyword research?
I tend to look at the words, see the competition and then determine whether I can create blog posts on those specific keywords. The content needs to be relevant to them and something that people would search for.
For example, I found out that the keyword phrase “gothic wedding dresses” was a good option, so I found ways of incorporating that for the type of people who would type it in. The post was about the different gothic wedding dresses available, what they looked like and where they could be bought. If I couldn’t create something that would appeal to the market, what’s the point?
Who’s Your Target Market?
Who are you writing for? This needs to be in your mind from the minute you open your post.
What’s the point in having a post aimed at a particular market if it doesn’t cover something they’re going to need? If you have someone else write posts for you, you need to make sure the writer knows everything about the target market.
Writing something off topic is going to make people click away. They’re not interested in you; they’re interested in learning something or finding out more about a product.
You’re Not Promoting Your Content
You spend day after day creating content but it’s not being read. Why? You’re not promoting it!
You need to get onto social media and you need to use your connections. If you don’t promote, people won’t know you’re there. You just can’t expect Google to do all the hard work for you anymore.
I follow a newsletter from a social media expert and he insists that 80% of your time should be spent promoting and only 20% writing. I don’t quite follow that yet, but I’m going to think about how to do that this year.
The Posts Just Aren’t Interesting
You can’t just keep putting up posts. They need to be interesting, relevant and stay on topic.
One of my writer friends has a saying “write often, write well” and it really is something you should follow. If you can’t write an interesting, relevant and high quality blog post, you shouldn’t bother writing it at all.
Take the time to promote old content instead.
If people click on a post and then go to the back button, your bounce rate increases. You want them to stay on your page and check more of your posts.
You Don’t Give Them Somewhere to Go
I know this is a big problem on this blog. While I have the archives, I don’t actually give people a “read more” at the end of this. That’s something I admit that I need to change—but so do you!
You need to give people somewhere to go once they’ve finished a blog post. It could be to another blog post on the site that is relevant, or you may know of further reading on a different site (maybe another one that you own).
Don’t leave them wondering “now what?” They’ll hit the back button and you’ll never hear from them again.
One of the best things you could do is set up an email list (I know, I don’t have one!) and get people to sign up for that. You keep them within your fold and they want to be there.
Do you wonder why your blog isn’t getting you anywhere? Have you struggled with it in the past? Why not share your ups and downs in the comments below?
Image credit: Sue Richards