Should you focus on evergreen content or are seasonal blog posts better for your needs? Part of this depends on the reason for your blog. But evergreen definitely has a few more benefits than a blog purely full of seasonal posts.
To help you make your decision, I’m going to run through a few scenarios for a blog and discuss which one is better for your needs in the battle between evergreen content vs. seasonal blog posts.
The Blog to Make Residual Income
If all you want a blog or website for is to make yourself some residual or passive income, evergreen content is your friend. This will be relevant throughout the year, so people are more likely to click, read and get something from it.
It also increases your chance of the right type of ads to show up or to help you use affiliate products that sell throughout the year.
However, there’s nothing wrong with the odd seasonal post. I write for Untrained Housewife and have a few seasonal crafts up. They may not do well over the course of the whole year but when the season rolls around, they do well.
I’ll post the odd seasonal piece throughout the year. This is because people are looking for that type of thing and it helps the income during the month. However, I’ll focus on a season for each month to make sure there is something for each one.
In the end, those seasonal posts stay up and are found the next year and the year after.
A Website for Selling Specific Products
Maybe you have a Halloween store or sell handmade Christmas ornaments. A website that sells all these specific products will work well with seasonal content. You need something for that specific season.
Saying that, in the war of evergreen content vs. seasonal blog posts, there is still the possibility that evergreen can work out. It could be a craft that can be adapted for seasonal needs or a recipe that is easily used during the seasonal time.
You have to think about the type of things people would search for when looking into your specific season.
Blogs that Offer Help Throughout the Year
Do you like to help others? Maybe your blog offers tips for handling the finances or car advice. Whatever it is, blogs that offer help throughout the year need content that is going to be read throughout the year.
What do you think wins in the evergreen content vs. seasonal blog post war? The answer may surprise you: both are just as good and having a mix is excellent.
You need evergreen content that translates throughout the year. Maybe saving tips that can be used in the run up to Christmas, for a wedding or just for life in general. But it is worth having seasonal blog posts to help at specific times of year. People will search for those types of posts in the run up to Christmas, Easter or even the summer holidays.
So, which do you think is best? It will really depend on the type of website or blog you have and what you want to gain from it. Evergreen content vs. seasonal blog posts isn’t always black and white. One doesn’t win over the other. There are pros and cons to each one that you need to consider when creating something.
What do you think in the debate of evergreen content vs. seasonal blog posts? Do you prefer evergreen for your blog or does seasonal content really benefit it?
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