All businesses need Facebook. It really is that simple.
However, using it isn’t so simple. Not if you want to boost your reach. You need to learn how to effectively use Facebook for business promotion.
You can’t use Facebook as you would Twitter, Google+ or other social media accounts. Here are some tips to boost your reach with your Facebook page and help promote your business; whatever type of business it is.
Remember to Introduce Your Post
You can’t just include a link and expect people to click it. You need to introduce it.
The good thing about Facebook is there are no character limits. Well, there are but they’re in the thousands. You can add a nice long introduction if you need to or a short one to encourage people to click.
You need to do the same with any videos or pictures that you put up. People won’t pay attention to them if there’s no lead in.
People don’t want to click or view something if they don’t know what it is. Not only do they worry about viruses but they worry about wasting time on something they didn’t need to read or view.
Work on Your About Section
All Facebook pages have an about section. Use that to your advantage to tell the people finding you who you are and what you do.
This is the chance to show your authority and credibility. You can link to samples of your work, if you’re a freelancer, or share the history of your company.
You can also optimise your about section for the search engines as Facebook pages do appear in results. This about your keywords and make sure you use them effectively in the writing.
Include Images for Your Cover and Profile
Facebook for business promotion works best when people can visually see you or your business. Include some images for your cover and profile photos that show you and your company off.
If you’re a freelancer, you may want to have a professional headshot taken for the profile photo. You can then include a sample of your work or create a custom cover photo for the top.
Make sure you use the space wisely, though! It’s really easy to add images in that don’t really help the business at all. It’s also really easy to have white space and that’s just annoying for visitors.
Text can be good for the cover photo but you don’t want too much. When using Facebook for business promotion, you want to keep it simple. Your readers want to glance and know more about you!
Use Facebook for Business Promotion on a Regular Basis
People can see the last time you posted just by looking at your dates. You want to show that you’re active on the site, which means posting regularly. If you know you’re going to be away, use software to schedule your posts so that there is always something up.
You don’t need to include a link in every post. You don’t even need to include promotion about a product or service. You could ask people how their day is going or whether there is something that they would like to see.
Engage Users Within Your Posts
Users will come to your page to ask questions or make complaints. Use it to your advantage to show that customers will always come first and their suggestions, questions or concerns are valid and worth you looking into.
Engaging is really important in all types of social media and not just Facebook for business promotion. Do it politely and timely. You don’t want to just get around to a complaint that was left a month ago!
If you’re a freelancer and only you run your page, make it clear if you are going to be away. That doesn’t mean you have an excuse to disregard the page completely. Mobile devices make it very easy to log on and respond to complaints but at least your visitors know that there could be a delay.
Keep Your Personal Life Separate
Do you really need a Facebook page? Couldn’t you just do it all from your own profile?
There are many benefits to using a Facebook page for your business promotion. First of all, they show up much easier in Google searches because of the lower privacy settings. Second of all, they allow you to keep your business and personal lives separate.
This is really important, especially on Facebook.
Your personal profile probably has rants about your working day, photos from the night out with your friends and videos of your loved ones or children doing funny things. Your customers don’t want to see that.
They want to see you in a professional light and that’s really hard when they know about your personal day. Keep it all separate!
Do you have any tips for Facebook and business promotion? Maybe you’ve had success in doing one thing or found that certain types of posts really help improve your reach. Feel free to leave a comment below and share your experiences.