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When running a business, you likely have a blog. You’ll need new topic ideas, and Facebook can help you come up with them.
All types of businesses can benefit from having a blog. You offer helpful information for free, and that builds your audience. However, you need to make sure you have consistency with your blog, and that means coming up with new topic ideas all the time.
It can be hard after the first few months, especially if you’re blogging daily. I still use Facebook as a way to gain ideas for my blog posts whether I’m blogging about writing or I’m sharing entertainment news. Here’s how I use Facebook for my ideas, and how you can use it too.
What questions are people asking?
You’ll want to join a Facebook group or two that is in the niche of your business*. This isn’t to promote but to do research.
Once I join a group that is within my niche, I find out what questions people ask on a daily basis. There are some questions that come up time and time again, giving me a good idea that there are others out there with the same question and no answers.
I’ll write down all the common questions. Each of those will give me content for videos—and blog posts so I can join the two.
Once I’ve finished, I’ll sometimes go back into the groups and share the video/blog on the question thread. I say sometimes because Facebook doesn’t always make it easy to find the relevant question again! It could also be weeks before I’ve managed to answer the question; but I know I’m still helping someone out there.
Not all Facebook groups allow the promoting aspect of it. Make sure you follow the group rules.
What questions did I have?
Like others, if I have questions there are chances that someone else will. If I’m struggling with a certain aspect, there are chances that others are too.
I’ll use Facebook to look back at questions I’ve had before or rants that I’ve posted. I tend to use my Facebook as a sounding ground when I’m getting ranty.
I also check the comments on my previous posts. Sometimes questions end up hidden in there and they give me topic ideas for videos and blog posts.
What are news sites saying?
I follow a lot of news pages on Facebook for my work. This is another source of topic ideas. I’ll look at what they’re saying and see if it’s worth creating content.
At the end of last year, Weight Watchers announced Oprah Winfrey was joining the Board, so it made headlines. That gave me a topic to cover on various weight loss sites I wrote at.
Not everything is going to be exactly focused on your niche. You’ll need to find a way to make it work for you. For example, if you’re in the weight loss niche, you can look at fitness tips. People want to be fit as well as thin!
Facebook can be a great source of information. You just need to use it properly. Start joining the groups and like the pages that connect to your industry and you’ll have a world of questions and information at your fingertips to use Facebook to come up with topic ideas.
MORE: How to use Facebook groups for social media promotion
Do you use Facebook for content ideas? Please feel free to share your experiences and how you do it in the comments below.