Yesterday I talked about using social media for your niche blog. Social media is a great promotional tool, but you need to get it right.
One of the networks that I’ve found easier to master is Facebook. It’s set up in the way to create niche pages to help build the exact audience. It’s possible to create groups that will interact with fans of particular topics and interests.
But you can’t just build and promote. You can’t just join groups and drop links. It’s a fine skill to use Facebook but when you get it right, trust me it really does work. I’ve found it out over the last year or so.
Facebook groups are a powerful way to use social media promotion. Here are my tips to make it work.
Join as Many Groups as Possible
Yes, joining too many can be overwhelming, but join as many as you can handle. I’m in writing groups, marketing groups, and specific TV show groups. Anything I have joined stands me a chance of getting my content out there and read by the right people.
But you can’t just join. It’s so important to interact with people. This is where it gets a little overwhelming. You need to spend time discussing topics with those who are interested in the same things. Join in with the fun and games, and make sure your name is known for being helpful, interesting, and a fan.
When it comes to writing groups, don’t just share links. You need to interact with other members and offer help and advice where necessary. Get into discussions about writing ventures and don’t forget to ask questions!
You become a person when you interact. It’s like with sales. People need to get to know you before they will even consider clicking links. After all, how do they know they’re not going to get hacked?
Share Links That Continue Discussions
You can share links within the comments of a discussion. Don’t do it to derail threads to talk about what you want or for mindless promotion. Do it when it would help to facilitate the discussion.
For example, I’m in a group that is helping writers earn $1,000 per month within 30-60 days. It’s run by a well known blogger, but there are lots of us who have other bits of experience in the industry. There are also plenty of people who are just starting out. One of the questions the other week was about writing for free and how to use it to your advantage. It’s a big topic with many writers. Rather than share the whole blog post I’d only written two days prior to this, I dropped the link to the blog post instead. It was informative and much easier for me (and everyone else).
Personally I don’t like reading really long threads or comments on Facebook, so I would have appreciated the blog post link instead. I didn’t get anyone complaining about it and it helped to keep the discussion going. I nearly did it a couple of days later when someone asked a question about something I’d written that very day (well before I saw the question). I didn’t but next time I will.
I’ve done the same with the TV show groups that I’m in. There are lots of questions about The Vampire Diaries and The Originals, so I share my content with others. But I’ve built a relationship with them. I’ll join in with discussions without sharing any links at all.
Sometimes my links are to start discussions. I’ll ask a question and want to hear opinions. And I’ll get involved in the comments to keep the discussions alive until they’re ready to disappear.
Watch Out for Spamming
It’s so easy to come across as a spammer in a group. I worry about this now and then because of the amount that I can end up writing.
This is why the tips above are useful. You make it clear that you’re a fan and not just someone dropping links for sales or views.
Even then, you can overwhelm the group with links. I’ll only share a link every couple of days or so. In fact, I’ve recently only shared them once a week in some groups because of what I’ve had to say and write—and how busy I’ve been with other groups. There are some groups where I post a piece every day, but they’re set up specifically for this.
Facebook groups can be powerful. Just make sure you read the rules and don’t link and run. Facebook groups are little communities and you need to keep that in mind with your social media promotion.
Do you use Facebook groups for social media promotion? Share your tips to help others become better marketers.