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You’re probably booking vacations for the summer months. Don’t forget about marketing your business while you’re away.
It doesn’t really matter what your business involves. You may sell life insurance, you may be a writer, or maybe you’re selling cakes or other items you make. Whatever your business is, you need to take some time off from it.
That doesn’t mean you need to stop marketing your business. You’ll want to sell digital products, or maybe you’ll want to make sure there are emails to respond to when you get back. It’s important to keep the focus on building your client base or audience.
I’m planning out my workload for the next few weeks so I can take a week off for a vacation. These are the three steps I’ll take for marketing my business while I’m away.
Share old content with your followers
If you’re a blogger, you’ll want to make sure you share your content. Don’t have anything new going up during the week? Make sure you share your old content.
What about marketing your business* when you don’t blog? You’ll want to share previous content about other products. Maybe you have old social media posts that you can share with followers. You can even just make sure you have some images of your products or some old content about services you provide.
You should have a blog for your business anyway, even if you’re not a blogger. You can share this old content on your social media platforms.
Marketing your business with scheduled posts
You may have set up some content to go up on your blog or website while you’re away. You want this content to go up on your social media sites.
You can grab the links for your scheduled posts while they’re scheduled. Use these links to then add to your Buffer, HootSuite, or whichever other social marketing platform you use.
It is worth checking up on these when they go live. Sometimes there can be issues with sharing the actual content so you’ll want to fix before they go live. It does mean doing a little bit of work while you’re away.
When you are scheduling, think about the hashtags you’ll use. This is how you gain eyeballs on social media.
Keep in mind that if you sell soap products, good quality soap packaging is always the first choice of retailers, and they want to buy and exhibit your soap in a more noticeable vicinity of store.
Schedule conversations or fun posts
Marketing your business isn’t just about sharing links to your website. You need to start up conversations. It’s essential to gain engagement on your social media platforms. The best way to do this is to schedule conversations or something fun. A refreshed website will also allow you to improve user experience through better website functionality.
When I’m scheduling content for the entertainment sites, I’ll share images and ask for captions or “wrong answers.” When it comes to my life insurance business, I’ll share memes about life insurance or start up conversations about why people are thinking about getting life insurance—or why they’ve avoided getting it so far.
You can even do this while you’re away instead of scheduling the content. Post a question or a topic of conversation each morning and then just check in randomly during the day.
You won’t do much work while you’re away. Yet, you will build your business.
What are you doing for marketing your business while you’re on vacation? What do you need help with? Share your thoughts in the comments below.