A professional email address speaks volumes. Even if you don’t have a self-hosted website, I recommend that you look into getting a professional email address. When you have a website, the email address should have your domain name in it.
Why is this so important? Why is it more important than opting for a self-hosted website over a free one? Well, here’s why I believe domain name or professional email addresses are so important.
Write Your Way to $1,000 Per Month and More!: Support Your Family With Your Writing Income
Too Many Scammers About
At one time, a free blog was the sign of someone unprofessional. That’s moved on. At least, it has in my opinion. There are just so many professionals that currently run free blogs!
That’s not the case with email addresses. These bloggers with free blogs will generally have a self-hosted email connected to them. This is because there are so many scammers around still using Gmail, Yahoo, and other free email addresses.
Just think about how easy it is to create email addresses!
A professional email address costs money. You need to pay each month to keep access to your emails. It doesn’t cost a lot but it’s a step that scammers don’t want to go through.
Plus, your professional email address makes you look, well, professional! People feel better about doing business with you because of that initial impression.
I am more likely to do business with someone who has a professional email address. I’ve also found I gain more professional, high paying work by having an email address with my domain name in it.
People Can Quickly Check Your Site
When someone receives an email from your business, they know where to look for more information. This is especially the case if your email address is connected to your domain name. All they have to do is put the information after the ‘@’ sign in their browser and they’ll find you.
Making it easy for people to find you is essential. You open the doors of communication, allowing them to find out more about you without actually having to ask you. They get to do research in their own time.
This is important for a freelance writer. You want to make it easy for people to find your samples and learn more about who you are and where you’ve been spotted. Using a free Gmail address doesn’t make it easy at all.
If you don’t have a self-hosted blog, you can always put the URL of your free blog in the email signature. However, a professionally looking email address will always increase the chance of your email being opened.
You Boost Your Branding Efforts
Your email address is a way to contact you. It’s like your phone number in the digital world. You need to make sure it matches your brand.
Everything connected to you needs to work with your brand. At one glance of the email, the prospective client will need to get your name and an idea of what you offer. When they see your name again, they’ll remember the email you sent.
Likewise, email addresses cement the brand. They may have already found your website online. The email address with your domain name will tell them they’re contacting the right place. There’s nothing worse than finding a great looking site and contacting someone on a Gmail address with a weird, teenager-like name.
Put it this way, I don’t want to talk to FunkyCookiePrincess about my business needs.
Most hosting companies will give you access to email addresses that you can set up connected to your domain name. This really is the simplest way and you kill two birds with one stone: a website and email address in the same brand. However, you can also buy email packages through Office 365, Gmail, and more to set up a professional email address.
Make sure you have an email address with your domain name in as a writer. It’s essential to create the right first impression and make it easy for people to trust you.
Don’t forget you can get more help with your writing website by signing up to my newsletter. As a free gift, you get your freelance writer daily checklist.