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What ever you do as a work at home mom, you need to manage social media. Sure, you can outsource it eventually, but when you’re starting out in your business venture, you just can’t afford that.
So you need to do it all yourself. And social media just seems like this huge minefield.
There are lots of different platforms, with different names for the same thing (likes = followers = circles!) so it does get a little confusing to make it work.
Before you just right in with every single social media network, I want you to work on these five quick tips for all work at home moms. Even if you plan on hiring a social media manager, focus on these five tips to make social media marketing work.
Interact, engage, connect with your audience
This is my biggest tip. You need to connect with and engage your audience. Social media platforms will push your stuff to newsfeeds more if you’re popular and interesting.
Remember this is SOCIAL media—you need to be sociable. You can’t just leave a link to your latest post and then move on.
Go back and answer questions, thank people for sharing it, and have a conversation with those linked to you. When networking within groups, actually do some networking. I spend time chatting to other business owners. You’ll be amazed at where you can get clients from.
Give your audience a reason to remain connected to you. Give them a reason to share your stuff. Give them a reason to read! And give them a reason to follow you.
The Art of Social Media: Power Tips for Power Users ($)
Share others’ stuff too
Your pages can’t be full of your stuff. It starts to look overly promotional. The social networks are pushing people further down the list for doing stuff like this.
Share the stuff that others have written to. That doesn’t mean you have to go out specifically searching for something—you probably already read shareworthy material—you do read as well as write, right?
You can share something quickly by retweeting or Facebook sharing. You can store up some links of blogs that you enjoy to share with your readers every now and then.
And don’t forget about photos, memes, and GIFs. They all tend to stand out and give you something different to share. Get creative with your social media.
When you find something that you enjoy, share it and tell people why. It doesn’t have to be someone else’s blog post. It could be a news article connected to your dream or an image about your niche that made you laugh.
There are different opinions on the amount you should share of others compared to yourself. The general rule is for 1 piece of yours, share 3 of others’. Experiment to find the ratio that works for you.
MORE: What to do if you have no home office when working from home
Grow one, automate two
Don’t try to handle more than three social media accounts at once. When you do that, automate two of them and work on building the following on one particular account.
You can automate in a few ways, including through tools and by joining accounts together. For example, anything posted on one of my Facebook pages is automatically shared on one of the Twitter accounts.
By working on just one account at a time, you have the chance to fully engage. You won’t end up as overwhelmed. If you don’t find that it’s where your audience is, you can automate it and grow another account. If it is where your audience is, grow it to the point where it’s easier to manage and then mostly automate it and move onto another social media account to grow.
When automating, you will still need to check in live every now and then. This is a good way to share new stuff and connect with your followers.
Where do you start? A lot of people love Pinterest. That isn’t where you find me a lot, but it can be good. I prefer Twitter or Instagram.
Make your username the same
When you open a social media account, make sure the username is the same as others and your business. You’re creating a brand!
If you are trying to create a brand for your business, use that as your username, otherwise, stick to your own name. Having everything the same makes it easier for people to connect to you in multiple places, which is better for expanding your reach.
When you do choose a username, keep it as simple as possible. Having a string on numbers and letters that mean nothing is not hard to remember—just think about what this does to your readers! It turns them off! They won’t connect to you and will forget about you.
The biggest of all social media tips when it comes to usernames: make it memorable for easier sharing.
Test different things
Don’t be afraid to experiment. This helps you find something that works for you.
There are plenty of different social media strategies and not all will be effective. This involves tracking your progress, which you can do with software, to see what works, what doesn’t and where you may need some help.
Once you find a strategy that works, stick with it but keep tracking. Eventually that strategy may not work so well!
So, there you have it. Five social media tips for work at home moms. See, social media doesn’t have to be so scary, does it?
MORE: 5 top tools for time management when working from home
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11 thoughts on “5 quick social media tips for a work at home mom”
These are all great tips and things I’ve shared with people before.
I always say, keep the posts 90-95% really helpful, funny or interesting and only promotional 5-10% of the time. Also, although I have pretty good quantity now, my goal ever since I started was about being real, being me and dealing with real people who aligned with me rather than worrying about the numbers. Interestingly enough, then the numbers DID COME!
P.S. Glad you just joined the UBC. 🙂
When I first started using social media, I had no idea how to do it and figured offering posts that were more helpful and interesting was the best way to go about it. I’m not very good at being promotional though. I have only realised the benefit of sharing funny things recently and started doing it with funny pictures related to my niche 🙂
Thanks, I’m going through everything I need to do for the first day of the UBC now and will hopefully catch up on everything I could’ve done with the weekend to do 🙂
Well, you got started and did things. That is the first HUGE step. I am always suggesting to people to jump in and just “do it” and learn as you go.
These are great tips. I can definitely use some improvement when it comes to social media. I have never tried Hootsuite – thanks for the tip!
You’re welcome. Hope it helps 🙂
The reason you may be having trouble getting HootSuite to recognize your Google+ account is because they only link to Google+ Business pages. I had to set one up for my blog in order to take advantage of HootSuite.
Ah, thanks! I didn’t realise it had to be a business page. Well, I’ve now got five social media sites linked to my Hootsuite so I’ll just have to do Google+ manually. It’s slightly annoying; just have to remember to use it.
Super helpful tips! This is exactly what I have been focusing on recently, so boy-oh-boy did my ears perk up when I saw your article! Thank you for sharing our own experiences as well!
You’re welcome, Lorrie. Hope they help and good luck with your social media.
This article is very helpful and I appreciate you sharing your social media wisdom. I intend to give your suggestions a try, and I will let you know how they work.
Very helpful article. Gotta remember to interact first and always provide value in social media too! Hootsuite is definitely a very good tool to use too!