How to repurpose your blog content with video

repurpose your blog content into video

How to repurpose your blog content with video

Disclosure: This post contains affiliate links, which means I earn a commission at no expense to you. Affiliate links are marked with the asterisks (*)

Disclosure: This post contains affiliate links, which means I earn a commission at no expense to you. Affiliate links are marked with the asterisks (*)

You need a blog for your business. It doesn’t matter what that business is. At the same time, you’ll want to use video to your advantage. It’s possible to keep the amount of content you need to a minimum when you repurpose your blog content with video.

Repurposing isn’t about just rewriting the content. It means turning it into another form of content, and video is one of the options. In fact, video is growing in popularity among people searching for things online.

Vlogging—video blogging—is something that I have done in the past. I intend to return to doing it more as there is a move from blogs to video. Repurposing is a very simple thing to do. Here are my three tips for doing it.

Get over your vlogging fear

We tend to have this fear of putting ourselves on camera*. The reason many of us became bloggers and writers was to hide behind the computer, right? Even if your business isn’t writing, there’s a chance that it’s behind the camera or the computer.

Well, it’s time to get over that fear.

And yes I do empathize with you. I had the fear to get myself in front of camera. It was linked to the fear of being judged. I didn’t want to make it clear that this was me—that I was the one writing the content and getting myself out there.

Looking back it’s one of the stupidest fears I had. There was no need to worry about what other people thought/think. They don’t really know me. And those who judge really aren’t my audience. Plus, if they were going to judge me on camera, they were already judging the written content.

So, to repurpose your blog content through video, you need to get over that fear of vlogging first.

Share from the heart

Use your blog content as a sort of script. You just want to use it for the overall message, but really you want to speak from the heart.

This is a place that you can go into more detail in sections. You can bring up some new information you’ve found or add a new tip or thought into the mix. You are allowed to make some changes if your opinions and views have changed!

My blog posts and my videos are never the exact same. They both talk about the same topics but then they will cover different details in some areas. There’s the encouragement for people to both watch and read.

Sharing from the heart and making slight changes will make your content unique. You’ll stand out from the others in your niche.

Share separately and on your blog

You don’t have to keep your blog content and your videos separate. Add some videos to your blog content to help expand a point. Get people from your video page to your blog page to read what you originally wrote. You can also help them sign up to your email list from the blog page better than the video. Adult content creators may also build their own websites and blogs or partner with a website that offers to Buy adult content from them.

How do you do this? Well there are a couple of ways.

Add your website link in the video description when you post them. I’ve failed to do this recently, but that’s more of a strategic plan that I’ll explore a little more next year. You can also do it through captions on your video.

You’ll also want to put the videos on your blog posts. This helps to cover those who would prefer to listen to the words instead of read them.

It’s time to get repurposing your content, especially into a new form. This will help to boost your views and develop your brand. You get yourself out there where all your target audience is going to be.

You’ll also find it much easier to create new content. You don’t have to sit for hours to find a different topic, so you’ll find vlogging much easier (especially in the beginning.

MORE: How a blogging niche gives you more time as a WAHM

Are you going to repurpose your blog content into video? Share what you think about this idea and what’s holding you back.

What are you struggling with in business? Share your needs in the comments below.

Alexandria Ingham is a professional writer. She predominately ghost-writes in various niches, including fitness, finance and technology Everything is fully researched and well-written. Under her own name, she writes in the technology, business, history and weight loss niches

5 thoughts on “How to repurpose your blog content with video

  1. I really enjoyed vlogging when I started earlier this year. I have stopped – temporarily – as I was launching my podcast and my online conference. but plan to return in 2017. I did as you suggested – took my blog posts as an outline but then just spoke from my heart on that topic.

    1. So did I and I don’t really know why I decided to stop. I know time was an issue but I’m sure I could have made the time to do it. I’ve dropped off again but with Christmas around the corner things have been hard!

  2. Great informative post! What platform do you use for your vlogs? I have been considering this. Or just putting some video posts up. How do they rate on google vs written posts? I am bookmarking your website. Great tips here. Thanks!

    1. I use YouTube for mine. I’m toying with the idea of using Facebook Live and putting them straight on my writer page. I can download the video and pop it on YouTube then. I’ll think about my options for 2017. I’ve only just started vlogging so they’re not comparable at the moment.

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