If you haven’t heard yet, both Facebook and Pinterest have made some changes that will affect you making money with your writing. Twitter made some changes too, although I haven’t seen them affect as many people as the other two. There are some revenue share site tips that you can take from the changes; things you can learn to help make the most of your time on the sites.
To briefly cover the changes, Facebook pages no longer get the engagement and reach they used to do. Facebook is encouraging you to pay to promote because it’s a business and wants to make money. It sucks, but you can’t fault the businesses. I have seen more Facebook pages pop up in my newsfeed that haven’t been sponsored in recent weeks, but it’s still not as much as I used to see before the change. As for Pinterest, it’s clamping down on spam accounts, spam links, and where you post from. If you have BoardBooster, Amplifr, SocialPilot, or other third-party platforms that aren’t partnered with Pinterest, make a switch now. Check out this post from Pinterest about the companies they partner with.
So, what exactly can you learn from these changes? What revenue share site tips can you gain from these changes?
Don’t Put All Your Eggs into One Basket
My biggest suggestion is to avoid putting all your eggs in one basket. This is one of my top revenue share site tips when it comes to making money in general, but that’s not the only type of basket I’m looking at. I mean when it comes to marketing, don’t have all your eggs in one basket.
Facebook may be working for you right now, but it’s not going to work for you forever. When Facebook changed, there were people outraged. That was how they made all their money. What were they meant to do now? Could they sue Facebook?
Of course, you can’t sue. Own up to the mistake made in relying on just the one source for your customers. You need to focus on multiple places.
This reminded me of when Google changed its algorithm. Suddenly, people who were paying their mortgages with money made through revenue share sites that got hits from Google searchers were now making pennies. Their traffic took a huge slump because they were going against all of Google’s best practices. Guess what! It happens.
If you have your eggs in multiple baskets, one site changing its policies isn’t going to affect you too much. The changes don’t happen at the same time. When Facebook changed, if you have Pinterest, Twitter, and Google making you money there wouldn’t have been a problem. You had time to figure out what was going on with Facebook and make some changes to get the money back before Pinterest started to make changes.
Doesn’t this go against my social media tips? Well, I say work on one social network at a time, but not to never touch other social networks. And you still need SEO!
Write Your Way to $1,000 Per Month and More!: Support Your Family With Your Writing Income
Build Your Brand to Help
Many people believe that when you write at residual income sites, you can’t build a brand. That’s ridiculous. Of course you can! It takes some effort, but you definitely can because I’ve done it. People know where to find me in particular niches because of the brand.
When (note I say “when” because it will happen) social media makes a change, it’s not going to be as bad with a brand. People already know you and will come looking for you. You’ll also be known on other social networks and on Google.
To build your brand, you will need good quality content. Don’t just think about writing controversial stuff to get the views. Don’t go against the grain because you know it gets a rise. Make sure you offer quality content that people want to read and are more likely to follow you if you move on elsewhere.
Don’t Get Complacent
What the changes should teach you is that you can’t get complacent. Seeing success in one place can lead to you focusing only on that place. You saw success with Pinterest so decided to keep that going and let the other social media sites slip away. Once Pinterest changed, getting that income back became difficult and sent you in a panic.
You can also gain similar revenue share sites tips from this. One site may be doing really well now, but don’t ignore the others. If the income from that one site slips or you’re all suddenly fired, what are you going to do? The Inquisitr used to be great financially and then it took a huge hit in views (and I know it wasn’t the stuff I wrote). After that, payment changes and writer firings happened. I decided to leave before it got too bad but I was really glad I hadn’t solely focused on the site. I had backups that were still doing well.
It’s also possible to get complacent in your niche. This is a problem for TV shows. You realize a show is doing well for views, so you solely write about that. It’s great until that TV show is canceled. Now what? Now you have to start all over again. Have a bunch of shows that help you get views and it’s not too bad if one of your shows is canceled.
Have you taken any revenue share sites tips from the recent Facebook and Pinterest changes? What have you found with the updates? Share your thoughts in the comments below.