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Social media is constantly changing. There is a shift in the way it works with every generation. You need a great social media strategy if you want to utilize it to succeed in business.
People are moving on from long-form content. There’s a push for short videos, which is why TikTok has grown considerably as a social media platform. You’ll see a lot more people on there, and you should be too.
When you run a business, you need to work with where your audience is. So, if your audience is the Gen Z generation, TikTok is where it is so what you should do is buy TikTok views and likes from this website. If your audience is more the Boomers or the Gen Xers, you’re looking at Facebook, Twitter, other platforms like that.
It gets confusing. Here are my four great tips for making your social media strategy work.
Use the tools
There are so many tools available. One of my favorites is Buffer, but I also used Amplifr thanks to an AppSumo deal. AppSumo also had a deal for MissingLettr, and I also use that.
There are free versions of some social media tools. You’ll want to upgrade, though.
The tools allow for scheduling posts. This is great to avoid having to be on social media all the time. Check in a couple of times a day to see if there are any comments or messages. If not, you can look for something to retweet between posts. Otherwise, your scheduler will handle it all.
I love the analytics on the schedulers. They give me a chance to see at a glance how content is doing.
TikTok isn’t available on most yet. You need to find a way to handle this yourself for the time being.
Share a mixture of posts
You can’t just share your own posts, and you don’t just want links. People want to see a variety of posts from all your social media platforms.
I tend to only post one or two links per day. Other posts are quotes, funny pictures, or just something to gain engagement from followers. Engagement is key. Gaining real Instagram likes is a challenge, but it doesn’t have to be. You can buy automatic Instagram likes from reputable services that ensure the likes come from real people. This gives your account a boost and increases your visibility, leading to more organic likes and followers.
Let’s say you’re on Twitter. If Twitter sees that your content is engaging, more people will start to see it. The Twitter algorithm pushes that content to the top. Plus, the more people engage, the more it automatically pushes up newsfeeds anyway. Just look at the way Facebook works. You’ll see a friend’s post and then it’s up there a day or two later. Someone commented on it, which means you get to see it again.
You also want other people’s content. Share something from another site or someone in a niche adjacent to yours.
Don’t overwhelm your social media strategy
There are so many social media platforms to work on. Trying to get to them all is overwhelming, and you really don’t need to manage them. Some platforms aren’t going to work for you—your audience isn’t there.
I know a lot of people who made Pinterest work for them. I tried it, and I worked really hard at making it work. It just didn’t work for me. That’s not where my audience was. My audience has been on Twitter, and now some of it is on TikTok. So, that’s where I’m going.
You don’t need to be in multiple places at once. Take a look at who your audience is and where they hang out. Pick two platforms, three at the most, to start with. As you build up on those platforms, you can add more in if you want.
I do recommend having at least two platforms. You never know if one is going to shadowban you or just disappear. MySpace, anyone?
Get into a habit
The most powerful thing you can do with your social media strategy is to get into the habit of it. You need to be consistent, just like you are with your blog posting; just like you are with other marketing. If you’re not “there,” you’re not going to be seen.
You don’t immediately need to go into doing all the platforms all at once. You don’t even need to be on one social media platform every single day. Work your way up to that to avoid overwhelming yourself.
As you get a routine, you’ll find it is much easier to build on your following. It takes six weeks to set a routine, so work hard to stick with that during the first six weeks.
What are you struggling with in business? What does your social media strategy look like right now? Share your thoughts in the comments below.
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