After a week of talking about creating niche blogs, it’s time to move onto the promotion side of things. I’ll stick with the topic of niche blogs right now, but really the idea of using social media for promotion is something all types of bloggers and business owners consider.
Can you actually use social media for promotion? Does it really work?
Well, it’s a hit and miss. I’m not going to tell you to completely forget about it but I will tell you that it’s not the be all and end all…until you get it just right! You need to become Goldilocks.
There are just so many factors that go into social media marketing and I’ve not even completely cracked it. But I am getting there!
Social Media Goes By So Quickly
One of the biggest issues is that social media runs so quickly in a person’s life. Just look at Twitter. How fast do you lose something that someone has shared? Even when you use hashtags, the content is quickly buried by everything else people are sharing.
It’s difficult to make something stand out, unless you get the timing perfect. This is something I’m working on, but it will take time to manage. I’ve been working on it for years and had it just right back in the UK. Now I’ve moved to Canada I need to take time zones into account to make sure I share at the right time.
And it’s not just Twitter that’s affected. Every social media network moves by so quickly.
Most People Read the Headline Alone
Did you know that people who share your content may not have even read your piece? If you’re sharing a blog post from your niche, those social media shares don’t equal the views you’ll get.
Why? Because people use it to quickly share something they think their followers will like. Or they’ll share it to save it for later (I know I’ve been guilty of that because of how fast newsfeeds can run.
You can use this to your advantage though. Think about the headline and the hashtags you use. Make sure you get in front of the right audience. Even if they don’t read, encourage them to share. They get the content in front of their followers and you have more chance of getting eyes on the page.
I will say that email marketing is much more powerful for conversation rates than social media marketing, very much because of this.
You Need to Know Where Your Audience Is
When you do opt for social media marketing, you need to know where your audience is going to be. This includes places on the networks and the actual networks themselves.
Think about the audience of your niche blog. Take the time to find out where you can find them, what type of social networks they like to use, and the hashtags they will likely incorporate. It really does take patience but it is so worth it in the end.
You’re more likely to get your content read by getting it in front of the right eyes. They’ll then share with their friends, getting it in front of more right eyes.
So, when you have a niche blog, don’t rely on one type of marketing. Social media works for many, but it is important to get your content in the right audience and know how social media users work. Build your knowledge to make it work for you.