Have you ever wondered whether Pinterest is worth it for your business? Especially a writing business, right!
Well, the truth is that you should be using it. It’s a great visual site and most people love visuals to help them decide. I’ve used it for all types of articles and blog posts that I’ve written, especially when writing about weddings, beauty and fashion. I’ve even used it for history.
Yes, you really should use Pinterest for your business. The question you should be asking is how…
I’m about to give you my top tips to help your pins go viral.
Create Something Pretty, Unique and Amazing
People want something that looks good. They’re going to go straight past your pin if you don’t make it stand out and look good.
When I’ve posted recipes online, I’ve taken a photo of the finished product and I always try to add some decoration to it. Presentation makes something that may not taste for some so great look mouth-watering.
Anything that requires visuals can benefit from this website. Use Pinterest for your business and add a unique slant to something. You could offer a step by step craft making experience on a board or show off different dresses from the centuries to capture the attention of others.
Add a Compelling Description
You have 500 words when you pin a picture—use them! Go into some detail about the image and let people know what you are sharing. However, you don’t want it to sound like a sales pitch.
I’ve pinned wedding invitations that I’ve found online and said what I love about them. I’ve pinned wedding dresses and gone into the detail. If people then want to buy them, I’ve made sure the pin goes to my link. I’ve not sold them it through Pinterest (which is against the TOS for the personal accounts, I believe).
When you use Pinterest for your business, that description needs to really go into the details of your item. But don’t go over the character count (yes, it can be annoying).
Follow Others and Repin Their Items
Don’t make it all about you. Spend some time on Pinterest and repin others’ pictures. Follow them or just specific boards if you want. This is a form of networking and will serve you well in the future.
This isn’t just about when you use Pinterest for your business. It’s about all forms of social media. You need to share others’ stuff and you need to follow people and interact with them. If you don’t then you look selfish and like you’re only in it for yourself.
Yes, you want your stuff read but that is more likely to happen through networking. When you repin someone’s stuff, they get an email about it. They can then check you out and see if you have anything they want to repin.
You need to make sure it matches your business or other boards that you have. You can have personal boards but make sure they are professional. Maybe you have a board about business attire and outfits that you would love to buy—that is personal but at the same time beneficial for people following you since they get a good idea of good business wear!
Remember that when you use Pinterest, it is a form of social media. You can’t just post your own things and hope for the best. It’s really important to share stuff of others and network. This is the best way to boost your reach.
Do you have other tips for using Pinterest? Maybe you have a story about how you use Pinterest for your business. Feel free to share your comments below!
Image credit: mkhmarketing