One of the ways to make money online is through blogging. It’s a popular option for WAHMs, and blogging certainly isn’t dead yet. One thing you need is to come up with some sort of blogging niche.
This niche could be completely focused on just one specific topic. Alternatively, it could be a larger niche. For example, you could only offer tax tips if that’s your expertise, but you could opt for budget and finance as a larger niche covering multiple topics that also include tax tips.
Either way, many work at home moms don’t necessarily know where to start when it comes to choosing their blogging niche. I recommend looking at your personal experience.
Your personal experience makes you an authority
First of all, why use your personal experience?
This is where you’re an authority voice. There are high chances that someone else is where you were six months ago. They want to know how you got to where you are right now.
That could be dealing with a disabled child or managing triplets. You could have experience in running a business and nurturing a family. Or your personal experience may be in weight loss after pregnancy.
Whatever it is, you can use it to choose your niche. You can use it to create your content and build your audience. It’s how I’ve built my niches. Each of my blogs is connected to my experience in some way. This is based on becoming a writer, while I have another that is focused on weight loss.
4 ways WAHMs can choose their blogging niche through personal experience
What steps do you need to take to become an authority? Just how can you use your personal experience to choose your blogging niche and create your content?
#1. Think about the obstacles you’ve overcome in life
What have you managed to do with your life? You may think you’ve done nothing, but you’ll soon be surprised.
What about raising a child? There are plenty of others who haven’t done that—and they definitely haven’t raised a child and worked at home at the same time. I can’t tell you the number of questions I’ve seen on mom forums about working from home and managing children at the same time—with so many telling you that it isn’t possible yet so many others doing it on a daily basis.
People want your help. Think about the obstacles that you’ve overcome and the things that you’ve had to find solutions for. Jump straight into blogging with the answers and solutions for others.
#2. Take what you’re interested in and work around it
You’ll have personal experience in your hobbies or tasks that interest you. For example, you may have experience in playing a musical instrument or enjoy baking cakes.
Your interests will be interests for others. They just don’t know where to start in developing their interest. Well, you’re already there. You know at least 1% more than those looking for information, making you an authority on the subject.
Use your interests and see where you already have information. This personal experience within your interests will create unique content.
MORE: 3 common blogging mistakes you’re still making
#3. Use your own solutions and share with your audience
Have you spent weeks looking for a way to get the biro off your wall? I remember doing that and ended up taking to the internet to find out how. There were plenty of mom bloggers sharing their own experiences of the same problem.
None of their ideas worked but from that, I was able to create my own. And I wish I could remember it! I just know whatever I did a few years ago got the pen off the wall.
Taking note of what I did would have been a good blog post. After all, there will be many after me looking for the same solution. Your little tricks like this that you find will be a good blog post or two.
#4. Blog about the significant events in life
This blog was started because of my love for writing. I wanted to share how I became a freelance writer so others could do it too.
There will be events that you’ve been through in life that you could blog about. Think about your wedding planning with experts at an online website for event planning, having children, going to college, and even getting through a divorce or loss of a loved one. There are others who are starting the journey that you’re currently going through.
Your experiences could help them. Not all of the blog posts even have to be practical tips. Sometimes people just need to know it’s okay to feel the way they do! Your blogging niche can help with that.
Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro
Personal experiences make a blog
Your experiences and your life will make a blog interesting. Not only will you offer practical tips and advice, but you create a human element to your words. People get to know who you are and feel like they can connect with you.
Blogs that don’t have the personal experiences are too clinical. They can be helpful but they’re not follow-worthy.
When thinking about your blogging niche, consider your personal experience. WAHMs can use their experience in managing child care while working or may want to focus on running a business while raising a family. You may even have something else that interests you based on personal experience.
Too many people struggling with choosing their blogging niche when they really don’t have to. This is an important step to become a freelance writer or blogger.
MORE: Why I don’t care about negative comments and what you should do instead
Blogging is just one way to make money as a WAHM. It’s something many can do, even if they don’t know the first thing about writing! Now is your chance to start making money using your experience.