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Have you ever wondered what those sign-up forms are on the blogs you visit? You see a popup asking for you to input your email address and name, so you can get updates from the blogger right away. People want to add you to their email lists.
You’ve likely ended up on these lists before. When you checkout at your favorite online store, they have your email and then start to send you deals or content to remember they exist. Could they be any good for your business? They can actually be a great way to keep in touch with your readers. I do have an email list, although I don’t use it properly—that’s my bad, and I do plan to change that in 2023.
But what exactly does having email lists mean? What are they for you?
They’re a way to keep customers or clients
When someone drops by your blog or website, they likely found you via a Google search or from social media. While they may enjoy your post, most of them will click back and go back to their search. They’ll forget you even existed.
With email lists, you can keep your customers and clients. You encourage them to join your list, so they get updates from you regularly. That ensures they keep coming back, and you can turn cold leads into warm sales for your products.
This is also a great way to build your audience, which will help you in the future. Your great blog posts will be read and promoted for you. It’s possible for customers to get to know who you are, creating a warm connection.
Email lists help with sales
They’re not just a way to keep readers coming back. Email lists can also help you with your sales. You can offer limited-time price reductions to your loyal customers. They appreciate you thinking about them.
If not price reductions, you can also have offers that are only for those who give you their email. This is another great way to say thank you for still being part of your email list.
Email lists also help with sales because they reach the people who are more likely to take up on them. Your customers are already interested in you, the information you offer, and previous products or services you have offered.
Take a look at the way big companies use email lists. They can give discounts now and then or inform you when sales are coming up. You’ve already bought once, so you’re likely to buy again.
They’re a way to create relationships
You can’t just start sending emails and expect people to do what you want. They won’t buy your products or read your latest blog post if there isn’t trust between you. Your email lists are a great way to build trust and a positive relationship.
They give you a chance to show who you are and that you know what you’re talking about. People are then more likely to believe you offer something valuable and worth their time.
Email lists offer many benefits for many people. They are a way for people to give you their email addresses because they want to stay in touch with you. Your customers want to find out more about you, your expertise, or what you can offer them.
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Do you have email lists for your business? If not, now is the time to start creating one!
What are you struggling with in your business? Share your needs in the comments below.
Sign up to MailerLite to start creating your email list.