Before you write, wherever you write, you need to do one thing. Make sure you know who your audience is. This is my #1 writer tip for anyone.
It doesn’t matter if you have your own blog, you write for revenue share, or you’re writing for private clients. Hell, you could write your own eBooks. You need to know who you are writing for. This will affect everything about your writing style and your content. You’ll know what your audience is looking for when they come to you.
When you don’t write for your audience
Before I get into the hows of writing for your audience, I want to touch on what happens if you don’t follow this #1 writer tip. If you don’t think about who your audience is, you’re not going to know what to write. This will affect what you write about — and even affect the ability to come up with your ideas. You don’t know what you need to write. After all, you want to write for that audience, making sure they get the information they want from your blog posts.
For example, if your audience is made up of men looking for tips on dating women and you’re offering tips about dating men or you’re writing about marriage tips, you’ll likely alienate your audience and they’ll look for someone else. If your audience is made up of new moms looking for parenting tips and you’re offing financial tips, you could keep a small number of them but many of them will turn away to someone who does offer the parenting tips.
Now I’m going to share my tips for making sure you think about your audience and know who they are. I’ll split this between the three main types of online writing: blogging, revenue share, and private clients.
Making my #1 writing tip work for your own blogs
This is possibly one of the easiest parts of writing. When you set up a blog, you already have an idea of what you want to write about or who you want to write for. You’ll likely set up a niche, which immediately helps you narrow down that large audience on the web.
But from that point, you need to get deeper. When I first started this blog, I wanted it to be for those who wanted to start their own blogs and write for private clients. But then I realized that what I wanted to write about wouldn’t solely work for that audience, so I expanded my niche slightly. I decided what I wanted to write about and then looked at the audience that would be for. From there, I could look at what the audience was looking for.
Now I look at what people searching for private clients want to know, while looking at the current revenue share sites and the ways to make money blogging.
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Knowing your private client’s audience
When you’re writing for private clients, you don’t need to know who your audience is. In this case, you need to know who your client’s audience is. This is something you need to find out from the very beginning. Find out what your client expects from you and the type of content that is needed.
One thing I dislike is a client just offering keywords and telling me to write around that. I’ve done it before only to have clients tell me that I’ve written for the wrong audience, even when I’ve asked for that information before I start. Now, unless I’ve had a bigger conversation to start with, I don’t just take keywords from a private client. I want them to at least have a rough title idea or topic that needs covering. Or at least be willing to chat to me about the audience needs.
Writing for a revenue share site
Finally, it’s about revenue share sites. This is a trickier part of writing because of how diverse an audience can be. If you’re writing for somewhere like HubPages, InfoBarrel, or Wizzley, then you’ll want to think about how big that audience is. I usually recommend selecting a niche or two. Don’t jump between multiple ones. Treat your profile like a blog and you’ll build an audience that way.
Some revenue share sites are now closing down on the type of content that you can write. This makes it easier to narrow down your audience and make sure the content is something that the audience would come to the site for. Treat it like your blog in this instance.
Set up a persona for your writing
Before you start writing anywhere, you want to create a persona. This isn’t for you but for your audience. Think about the ideal audience. Who are they? How old are they? How do they browse online? What are their interests?
You want to get as much information about your ideal reader as possible. Put together the reasons they’re visiting the site and what they want to learn. Do this for every single website that you’re writing at or any blog that you set up. I have a persona created for who I’m writing to right now. For another blog, I’ll have another persona. When it comes to writing at Hidden Remote or Amazon Adviser, I have a completely different persona I’m writing to.
With a persona in mind, it’s possible to create a list of article ideas that the reader will want to read. You tailor your content specifically for them. And if this is your ideal reader, then your ideal reader will show up on your site and is more likely to bookmark it.
How do you make sure you know who your audience is? Share your #1 writing tip in the comments below.