Whether you’re a business looking to hire a blogger or you’re a freelancer looking to outsource your work, you need quality writing.
Have you ever found that you’ve hired someone you thought was a professional, only to find that it was a waste of money? You simply can’t use the work or, as a freelance writer, you have to rewrite it all and it was just a waste of money?
This happens for a few reasons, but the biggest one is because you’re not paying enough! Yes, really.
Low Pay = Low Quality
If someone is working for less than a liveable wage, the last thing they’ll think about is quality. That writer needs to write as much as possible to make money and that usually means writing quickly.
The research may be poor, keywords may be stuffed all over the place and the general writing quality may just be plain bad!
If you want a writer to take time to ensure the work is to your expected standard, you need to pay more.
More Experience = Higher Prices
When someone gains experience in a work place, they start to earn more. If they move on from a job for a promotion, their salary increases. The same happens in the writing world.
Good quality writing comes from experience. It makes sense that their prices will be higher. Each year, a good writer is going to raise his or her prices because the experience has grown. So, if you want someone with experience, who you know is going to do great work, you need to be willing to pay more.
If you’re happy to take the risk of a beginner—and there are beginners who are excellent—then you may find paying a little less works out. However, do remember point one!
Don’t Focus on Country
Too many people focus on a country and expect the work to be good/bad (depending on the country). For example, you may think of poor quality writing coming from someone in India, Pakistan or anywhere else that speaks English as a second language.
I know plenty of excellent Indian, African and Russian writers. I work with them regularly. The truth is that just because they’re based in a certain country doesn’t mean that they are from that country—and even if they are, their English may be much better than a native speaker. There are plenty of British and American writers who have moved to cheaper parts of the world.
However, they don’t expect to be paid less because they live there; although some can lower their prices a little. They still have the experience and excellent command of their language to create something perfect.
When you find people who charge less, you may want to consider why this is; especially if it is a rate that just seems too good to be true.
Rush Jobs Cost More
It’s a common fact that if you want a rush job, in anything, you need to pay more. Think of it like a triangle: you have cheap, fast and quality at the different points and can have two out of the three.
If you want cheap and fast, the quality is going to suffer. Writers will put your job ahead of other orders they have received but still need to get through everything. By pushing them to deliver within a short timeframe and not paying the extra, they’re going to feel resentment and not work as hard.
If you want quality, then you need to decide whether cheap or fast is more important. If it is fast, then you need to pay more for the good quality writing.
Have you struggled with getting quality writing? Price isn’t always the reason, but it is a major factor. Do your research into the world of freelance writers and find out the going rate. Anything less than that and you want to consider whether it is going to be worth your time and money.
Image credit: Cognizant Technology Solutions