While you will have products that can be promoted throughout the year, you’ll have some products that are seasonal. They could be winter boots that you make or you may offer seasonally-printed material. As a WAHM, you need to make the most of your time and that means finding the right time to bring out and promote your seasonal products.
Seasonal content can be great for specific times of the year. You can create blog posts to market around them or you can start your Facebook or Google ad campaigns. But when should you start?
Consider some marketing for this time next year
Some of this is going to depend on what you do as a WAHM. If you’re a writer, you need to think about this time next year. It takes time for blog posts to rank. I’m writing this in the spring, so I should think about the spring cleaning content that I want to share next year. In fact, I have spring cleaning for blogs content that I am sharing from last year. They’re ranking now.
This doesn’t work for all businesses. It’s going to depend on the type of work you do. You wouldn’t put your Halloween costumes that you make on your website right now, would you? You don’t see them in the stores just yet. That’s after Labor Day over here!
When it comes to doing your blog posts or any other content marketing for your business, you’ll want to think about this time next year to give the content time to rank. Otherwise, we’re moving onto the next time of year.
Start after the next holiday
One thing you’ll see in stores is that they put out their seasonal content after each holiday. Canada Day items are put out in stores after St. Patrick’s Day, Christmas items are put on sale after Halloween (and sometimes a little before as a crossover). You’ll usually see New Year’s Eve items with the Christmas decorations, but straight after that is Valentine’s Day, Mother’s Day, Father’s Day.
Each season holiday passes and a new holiday is the focus. This is something to consider as a WAHM, depending on what you offer. If you do create printed materials, this is a pattern to follow. If you.
This doesn’t work as well for writers. You need to give your content time to rank, which is why writing for the next year is considered the “thing to do.” However, you could write two months in advance for seasonal blog posts.
You’ll want to think carefully about when your customers or clients are looking for your services or products. This can help you get the seasonal timing right.
Sometimes all year-round is necessary for a WAHM
There are times that you’ll create content throughout the year for particular seasons. After all, you can do the creation but you don’t have to publish your marketing materials right away. You’re getting ready for the next season, which can help a WAHM plan out content and find a rhythm.
There are times that a blog post for Valentine’s Day comes up in my head. Just because it’s July doesn’t mean I can’t start writing it. I’m just not going to put in affiliate links or publish it until closer to the time.
Then there are those services that are “seasonal” but can be considered throughout the year. Someone may be planning their summer wedding, but they’re likely to think about things throughout the year. If you’re a party planner, you’ll want to make sure someone who is planning for summer in the winter will be able to find you. If you’re a photographer, you’ll want to make sure your services are easy to find throughout the year.
Of course, accountants and bookkeepers fall into this. Just because it isn’t tax time doesn’t mean you can’t promote for tax time. There are some business owners like me that want to stay on top of accounts throughout the year to avoid the mad rush at tax time. So, I’m probably going to be looking for you in the summer to make sure things are in order in time for next April.
Having a seasonal product doesn’t mean you’re stuck to only marketing during the seasons. It really is going to depend on what you offer as a WAHM and the type of searches your audience is likely going to do.